Colwyn Business Improvement District (BID) is hoping for a boost for tourism after securing part of the Wales Rally GB.
Following a fantastic proposal in January 2019, Motorsport UK were invited to make a full presentation to the board in February. A unanimous decision was made by the Directors of the Company to support the proposal and confirmed Colwyn BID’s financial support of £50,000.
This televised, family friendly event puts the Bay of Colwyn on an international stage as requested by the Levy paying businesses. Having global recognition as an event destination has already generated enquires to host other large scale events.
Entertainment in the Colwyn Bay and Rhos on Sea town centres is being provided with support from the Town Council and Conwy County Borough Council, which takes place on the town’s promenade on 5 October.
Cheryl Williams, Colwyn BID manager, said: “We are delighted to be in partnership the WRC and for Colwyn Bay to play its part in supporting one of the highlights of the North Wales calendar,” said Cheryl.
“The Bay of Colwyn already hosts some of the top events in the region – including Access all Eirias, the Forties Festival and Pirate Weekend – so this is another opportunity to showcase what we have to offer.
“The speed test will be incredibly exciting, and the promenade itself is the perfect setting. There will also be a programme of entertainment and activities, so there’s something for everyone.”
The seafront has undergone a multi-million pound redevelopment in recent years, including a water sports centre, the demolition of the pier and the opening of Porth Eirias Bistro, run by esteemed North Wales chef, Bryn Williams.
But it has never witnessed anything like this; the sight and sound of turbocharged cars, equipped with high-tech four-wheel-drive systems and driven by the world’s most versatile drivers.
Hugh Chambers, chief executive of organisers Motorsport UK, said: “The Saturday evening seafront spectacular will be different from anything Colwyn Bay has seen before; and a real contrast to the forests of rural Wales where most of the rally action takes place.
“Part of what we are doing with this year’s rally is to bring the raw excitement of the sport to places where many more fans can enjoy this excitement. Hopefully a good number of those gripped by what they experience in Colwyn Bay will then venture out to the forests to view world championship rallying in the wilds of Wales.”
The WRC partnership is just one of many contributions Colwyn BID has made toward the economy since being created in 2016.
Outgoing Mayor Cllr Stephen Williams, who attended the launch of the new rally stage, says the future looks bright for the Bay of Colwyn.
“I hope this event will not only help bring motorsport to a whole new audience of local people but bring a substantial number of visitors into the town,” said Cllr Williams.
“The town council is looking forward to working with Motorsport UK to ensure that there is a wide range of activities to support the event and hopes that local businesses, with support from Colwyn BID, will embrace this opportunity to reach a new audience and maximise the economic benefit to the town.”
Cheryl was in agreement, and added: “This is a huge platform for the Bay of Colwyn, an opportunity to capitalise on a major increase in footfall and interest around one of the biggest sporting events of the year.
“We encourage people to book their place as soon as possible so they don’t miss out on this incredible occasion.
“Finally, I would like to thank the businesses for their continued support and look forward to working even closer together to bring further prosperity to the area.”
Adult tickets for the Colwyn Bay special stage are priced at just £15 in advance with free admission for those aged 15 and under. Visit www.walesrallygb.com/tickets