Projects & Initiatives
Objective 1 Projects
Developing the identity and promoting business
These projects promote the characteristics of the Bay of Colwyn as a seaside centre for leisure and business by defining the collective identity and creating a unique brand.
By supporting and organising events in the area we create opportunities for businesses to market their fantastic products and services to visitors and event organisers. Businesses who share and engage in the promotion of the events can gain exposure on social media locally, regionally and beyond.
Other projects to develop the identity and promote businesses in the Bay of Colwyn have included
Objective 2 Projects
Functional and Appealing
These projects are developing a safe and functional environment for businesses by making improvements to the appearance of buildings, streets, pavements and open spaces.
These initiatives also create a distinctive and attractive experience for visitors and workers in the area by improving the access for, and the flow of, pedestrians, traffic and business from area to area.
Objective 3 Projects
Each part of the Bay of Colwyn has access to support which is specific, relevant and appropriate to their business community.
Colwyn BID provides a networking link and assists local groups and agencies to work with others to improve the attractiveness and access to all businesses by the local community, increasing the profile and developing customer loyalty within the town.
Area Specific Projects
A brand for the BID, as an organisation for and informed by businesses, already exists. We now need to focus on a brand for the area that can be marketed to businesses’ customer base outside the business community. The brief was complex and quotes have been sought from experts to deliver a brand that communicates the area’s characteristics, values and benefits to individuals, families and businesses that have money to spend within the BID.
Community Toilet Scheme
Directly responding to feedback we have received from several businesses we are addressing the lack of public toilets across the BID area. We are offering a financial package for any suitable businesses willing to offer the use of their toilet facilities to the public. In return we will offer wide publicity to businesses offering this service. To check toilet facilities meet the needs of all customers (those with additional accessibility requirements, baby changing facilities etc) we will carry out a brief audit of proposed toilets to evaluate the range of facilities available. Several businesses have already signed up for the scheme but we need more to make it work well. For information about how to nominate your business to be included in this service please email your expression of interest to firstname.lastname@example.org.
Discounted West Cheshire and North Wales Chamber of Commerce membership
Free and Subsidised Training
Publicity for BID Businesses
We have been profiling local levy-paying businesses in the local printed press, highlighting the broad range of services and products available across the BID area and boosting the businesses’ visibility. Each month, we aim to release several press releases with profiles of eligible local businesses. If you have an interesting story to tell about your business and you’d like to receive some additional publicity please contact us.
We are working closely with FIT Conwy and other local fitness providers to offer BID businesses incentive vouchers for their customers such as gym sessions/ free swimming and much more. The project is currently being finalised and will be launched soon.
Vacant Commercial Premises
The BID worked in partnership with local commercial property managers to brighten up vacant windows with Christmas posters. Future seasonal displays will be printed on window vinyl and supplied to commercial landlords by request. In addition, we are organising the spring cleaning of windows and guttering in vacant premises by professional commercial cleaners. Landlords wishing to participate in this scheme should contact us via email@example.com.
A significant aim of the BID Business Plan is improving signage across the whole BID area and to introduce systematic Business Park signage in Mochdre. This is a big project with complex issues of planning and consistency. Following a tender process, local contractor Ekult Highways was chosen to survey existing signage, and then identify, source, position and design new and effective directional signage for rateable businesses of Mochdre Business Parc, Quinton Hazell Enterprise Parc, The Creamery Trade Park and Mochdre Commerce Park.
EKULT have now produced a provisional report into recommended signage systems for Mochdre business parks. Planning consent is being sought before final recommendations are made. These will then be shared with business and we will seek your input and opinions on the best way forward.
We will also start looking at signage in other three areas within the next few months.
Power Solutions are one of the UK’s leading independent energy consultants and offer a unique value for money service to BIDs. They can negotiate competitive rates with 20 of the UK’s largest energy suppliers, as well as managing businesses’ energy contracts on their behalf. Power Solutions earn their fee by taking commission from energy suppliers and pay a % of that commission back to BIDS. This means the service has no cost to businesses and adds to funds available to deliver BID projects for businesses in the area.
Improvements to appearance of streets, pavements and open spaces.
This will be an ongoing project. We have started by painting railings in Old Colwyn and painting in other areas will start shortly. The BID Buddies will be working to keep the area clean and tidy.