We are in progress on a number of projects to boost business in the Bay of Colwyn area, with lots more planned! The ColwynBID is funded by you, the business owners, and we rely on your suggestions for new projects.
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Developing the identity and promoting business
To develop and promote the strengths and characteristics of the Bay of Colwyn as a seaside centre for leisure and business and build awareness locally and regionally for all of its business sectors.
Define, develop and promote the identity of the Bay of Colwyn
Develop communication channels to promote what the Bay of Colwyn has to offer.
Represent business interests with a collective voice
Raise the profile and awareness of the quality and diversity of the culture and leisure economy across the Bay of Colwyn, increasing the numbers of visitors enjoying the area at all times of day, evening and night.
Create events to support professional service businesses to promote themselves and highlight particular sector strengths to other businesses in the Bay of Colwyn and beyond.
Functional and Appealing
Protect and enhance buildings, in keeping with the character of the area.
Ensure vacant premises are kept maintained, presentable and tidy.
Improve parking in the Colwyn BID area
Improving the access for, and the flow of, pedestrians, traffic and business from area to area.
Improvements to the appearance of streets, pavements and open spaces.
Partner with North Wales Police to work towards preventing and tackling anti-social behaviour and crime affecting businesses within the Colwyn BID area.
To provide support to businesses in each part of the Bay of Colwyn which is specific, relevant and appropriate to their business community.
Work with others to improve the attractiveness and access to all businesses by the local community, increasing loyalty and profile of the local population using the town.
Work with others to improve the leisure facilities and public amenities which support and increase the area’s attractiveness, encouraging more visitors and building the profile and identity of the Bay of Colwyn.
Improve the awareness of industrial zone businesses through targeted marketing to highlight all Mochdre-based business sectors both locally and regionally.
Support business networks to encourage increased local trading opportunities and attract additional business investment in the area.
A brand for the BID, as an organisation for and informed by businesses, already exists. We now need to focus on a brand for the area that can marketed to businesses’ customer base outside the business community. The brief was complex and quotes have been sought from experts to deliver a brand that communicates the area’s characteristics, values and benefits to individuals, families and businesses that have money to spend within the BID.
Community Toilet Scheme
Directly responding to feedback we have received from several businesses we are addressing the lack of public toilets across the BID area. We are offering a financial package for any suitable businesses willing to offer the use of their toilet facilities to the public. In return we will offer wide publicity to businesses offering this service. To check toilet facilities meet the needs of all customers (those with additional accessibility requirements, baby changing facilities etc) we will carry out a brief audit of proposed toilets to evaluate the range of facilities available. Several businesses have already signed up for the scheme but we need more to make it work well. For information about how to nominate your business to be included in this service please email your expression of interest to firstname.lastname@example.org.
Discounted West Cheshire and North Wales Chamber of Commerce membership
Free and Subsidised Training
Publicity for BID Businesses
We have been profiling local levy-paying businesses in the local printed press, highlighting the broad range of services and products available across the BID area and boosting the businesses’ visibility. Each month, we aim to release several press releases with profiles of eligible local businesses. If you have an interesting story to tell about your business and you’d like to receive some additional publicity please contact us.
We are working closely with FIT Conwy and other local fitness providers to offer BID businesses incentive vouchers for their customers such as gym sessions/ free swimming and much more. The project is currently being finalised and will be launched soon.
Vacant Commercial Premises
The BID worked in partnership with local commercial property managers to brighten up vacant windows with Christmas posters. Future seasonal displays will be printed on window vinyl and supplied to commercial landlords by request. In addition, we are organising the spring cleaning of windows and guttering in vacant premises by professional commercial cleaners. Landlords wishing to participate in this scheme should contact us via email@example.com.
A significant aim of the BID Business Plan is improving signage across the whole BID area and to introduce systematic Business Park signage in Mochdre. This is a big project with complex issues of planning and consistency. Following a tender process, local contractor Ekult Highways was chosen to survey existing signage, and then identify, source, position and design new and effective directional signage for rateable businesses of Mochdre Business Parc, Quinton Hazell Enterprise Parc, The Creamery Trade Park and Mochdre Commerce Park.
EKULT have now produced a provisional report into recommended signage systems for Mochdre business parks. Planning consent is being sought before final recommendations are made. These will then be shared with business and we will seek your input and opinions on the best way forward.
We will also start looking at signage in other three areas within the next few months.
Power Solutions are one of the UK’s leading independent energy consultants and offer a unique value for money service to BIDs. They can negotiate competitive rates with 20 of the UK’s largest energy suppliers, as well as managing businesses’ energy contracts on their behalf. Power Solutions earn their fee by taking commission from energy suppliers and pay a % of that commission back to BIDS. This means the service has no cost to businesses and adds to funds available to deliver BID projects for businesses in the area.
Improvements to appearance of streets, pavements and open spaces.
This will be an ongoing project. We have started by painting railings in Old Colwyn and painting in other areas will start shortly. The BID Buddies will be working to keep the area clean and tidy.